Tourism Ireland in Paris has teamed up with French airline Transavia (the low cost airline owned by the Air France-KLM group) to highlight the new daily flight from Paris-Orly Airport to Dublin, which is due to begin on 1 June.
The campaign with Transavia includes some 550 ads in the Paris metro highlighting great value fares to Ireland, which are grabbing the attention of commuters with a beautiful image of the Cliffs of Moher – and reminding them why they should put Ireland on their holiday wish-list for 2015. It includes online advertising and a competition on Facebook.
This is the first time that Transavia will fly to a northern European destination. Ireland is not currently served from Orly Airport – so the new flight represents an important opportunity for both leisure and business tourism from the all-important French market.
France is one of our top four tourism markets, delivering about 455,000 visitors to Ireland last year. Séverine Tharreau, Tourism Ireland France, said: “2014 was a record year for French visitors to Ireland and Tourism Ireland is determined to ensure that tourism growth continues. 2015 has got off to a positive start, with the most recent CSO figures showing growth of +26% in French visitors to Ireland for the first quarter of 2015.