Key international media with an overall audience of over 13 million are currently journeying through County Clare as part of a Press Trip organised by Fáilte Ireland.
The group is being taken on a journey along the Wild Atlantic Way, Ireland’s first long-distance touring route.
Fáilte Ireland has already invested €10 million during 2014 in the route which stretches from the Inishowen Peninsula in Donegal to Kinsale in County Cork and already the new attraction is garnering significant interest overseas.
The travelling group cover a wide range of markets such as the US, Germany, Belgium, the Netherlands, Spain and China as well as India and South Africa. The itinerary devised by Fáilte Ireland will showcase the many attractions on the route of the Wild Atlantic Way – taking in counties Clare and Limerick with trips to Inishmore and the Dún Aengus fort, Doolin Cave, the Cliffs of Moher and Loop Head Lighthouse – before heading to Limerick for a visit to the Limerick Craft Hub a unique, dynamic craft destination, offering the best of Irish Craft & Design. A stroll through Limerick’s famous Milk Market and a tour of King John’s Castle will complete the tour on Sunday.
Welcoming the group, International Publicity Manager with Fáilte Ireland Liam Campbell said: “We are delighted to welcome this influential media group to Ireland and to the Wild Atlantic Way. I have no doubt they will be impressed with the world’s longest touring route through some of Ireland’s most beautiful places.”
“The Wild Atlantic Way gives Ireland a stand-out attraction which offers something distinctive, original and appealing to overseas visitors. That’s why it is a natural part of our work to invite influential overseas media to enjoy first hand all it has to offer and share its appeal with their audiences,” he added.