Business, Gallery, Industry, News, Regional, Tourism & Hospitality

Ambassadors generate €7.5M for local economy

Pic Sean Curtin

Pic Sean Curtin

Participants in a sports and business ambassador programme in Clare and Limerick helped bring more than 7.5 million euro into the region during 2014.

That is according to the Shannon Region Conference & Sports Bureau which this week held an awards ceremony acknowledging the contribution made by 40 participants of the Conference & Sports Ambassadors Programme to the local economy. Collectively, the Ambassadors attracted 30 national and international conferences and events to the region last year.

Among the award recipients was “Ambassador of the Year”, Professor Elfed Lewis of the University of Limerick who has played a key role in establishing Limerick and Clare as one of Ireland’s most prominent regions for international conferences. Having brought many international conferences to Limerick in the past Professor Lewis has recently secured the “6th European Workshop on Optical Fibre Sensors’ for Limerick in 2016.

The Conference & Sports Ambassadors Programme is targeted at increasing the Clare and Limerick region’s share of the lucrative national and international sports tourism market. Hundreds of ambassadors have been actively working with the Bureau in recent years to help attract thousands of people to the region through a range of business and sports events.

Events attracted to the Region during 2014 by ambassadors include the IFLA Satellite Meeting, IAESTE Jump Conference, European Powerchair Football Nations Cup, 17th Annual Irish Academy of Management, and The Buffalo Bar and Bench Association New York.

“We are delighted to recognise the efforts of our Ambassadors who bid for and win lucrative business tourism for the region,” said Tony Brazil, Chair of the Shannon Region Conference & Sports Bureau.

“Under the Programme, the Bureau supports the efforts of Programme Ambassadors by funding site visits, offering guidance and advice and helping to secure funds through the Fáilte Ireland Conference Ambassadors Fund. The events that were hosted in Clare and Limerick last year would have otherwise taken place elsewhere in Ireland or Europe were it not for supports that have been put in place by the Programme,” stated Mr. Brazil.

Miriam Kennedy, Head of Business and Events for Fáilte Ireland commented: “Business Tourism is worth €580 million to Ireland’s economy and supports approximately 20,000 jobs. so we are delighted to acknowledge the ambassadors that have helped in winning these conference and events. We are working actively with our colleague in the Shannon Region Conference and Sports Bureau to drive these figures up even more with the help of the ambassador programme.”

The Conference & Sports Ambassadors Programme is administered by the Shannon Region Conference & Sports Bureau in association with Fáilte Ireland.

Organisations that may view the Shannon Region as a potential event location can contact Adam Skerritt or Karen Brosnahan on 061-403824 or visit

All pics by Sean Curtin.



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