The second stage of Tourism Ireland’s 2015 ‘Jump into Ireland’ sales blitz across the United States took place recently in the cities of Atlanta (Georgia), Charlotte (North Carolina) and Tampa (Florida).
In all, Tourism Ireland’s ‘Jump into Ireland’ programme will visit 12 different cities in the US this year, targeting hundreds of influential travel agents and travel writers.
Last week’s sales blitz saw Tourism Ireland – together with a delegation of 11 Irish tourism companies and five American tour operators, including the Old Ground Hotel in Ennis and the Shannon Group – meeting travel professionals based in Atlanta, Charlotte and Tampa.
The busy schedule involved a 60-minute TV show format highlighting the island of Ireland, as well as networking sessions with travel and lifestyle journalists – providing an excellent platform to showcase and sell Clare to important travel decision-makers in each city. Similar ‘Jump into Ireland’ events will take place in Minneapolis (Minnesota), Denver (Colorado) and Dallas (Texas), in September; and in Los Angeles, Santa Barbara and San Francisco (California), in November.
Alison Metcalfe, Tourism Ireland’s head of North America, said: “The United States is one of the most important markets for tourism to the island of Ireland and 2014 was a record year for American visitors to Ireland – when we welcomed more than one million US visitors, spending over US$1 billion. Tourism Ireland is determined to ensure that tourism growth continues; and 2015 has got off to a positive start, with the most recent CSO figures showing growth of +7% in visitor numbers from North America for the December 2014 to February 2015 period.”