Advertisements
Abroad, Business, News, Tourism & Hospitality

Clare targets its share of American market

Chris Barnikel, CIE Tours International; Mary Gleeson, Old Ground Hotel, Ennis; and Zac Reilly, Mann Travels (Charlotte), at Tourism Ireland’s ‘Jump into Ireland’ (JITI) event in Charlotte, North Carolina.

Chris Barnikel, CIE Tours International; Mary Gleeson, Old Ground Hotel, Ennis; and Zac Reilly, Mann Travels (Charlotte), at Tourism Ireland’s ‘Jump into Ireland’ (JITI) event in Charlotte, North Carolina.

The second stage of Tourism Ireland’s 2015 ‘Jump into Ireland’ sales blitz across the United States took place recently in the cities of Atlanta (Georgia), Charlotte (North Carolina) and Tampa (Florida).

In all, Tourism Ireland’s ‘Jump into Ireland’ programme will visit 12 different cities in the US this year, targeting hundreds of influential travel agents and travel writers.

Last week’s sales blitz saw Tourism Ireland – together with a delegation of 11 Irish tourism companies and five American tour operators, including the Old Ground Hotel in Ennis and the Shannon Group – meeting travel professionals based in Atlanta, Charlotte and Tampa.

The busy schedule involved a 60-minute TV show format highlighting the island of Ireland, as well as networking sessions with travel and lifestyle journalists – providing an excellent platform to showcase and sell Clare to important travel decision-makers in each city. Similar ‘Jump into Ireland’ events will take place in Minneapolis (Minnesota), Denver (Colorado) and Dallas (Texas), in September; and in Los Angeles, Santa Barbara and San Francisco (California), in November.

Alison Metcalfe, Tourism Ireland’s head of North America, said: “The United States is one of the most important markets for tourism to the island of Ireland and 2014 was a record year for American visitors to Ireland – when we welcomed more than one million US visitors, spending over US$1 billion. Tourism Ireland is determined to ensure that tourism growth continues; and 2015 has got off to a positive start, with the most recent CSO figures showing growth of +7% in visitor numbers from North America for the December 2014 to February 2015 period.”

Marie Slattery, Shannon Group (centre), meeting with Beth Folic and Tina Baker, both Mann Travels and Cruises (Charlotte), at Tourism Ireland’s ‘Jump into Ireland’ (JITI) event in Charlotte, North Carolina.

Marie Slattery, Shannon Group (centre), meeting with Beth Folic and Tina Baker, both Mann Travels and Cruises (Charlotte), at Tourism Ireland’s ‘Jump into Ireland’ (JITI) event in Charlotte, North Carolina.

Advertisements

About Mark Dunphy

Founder and Editor of The Clare Herald, Mark Dunphy is a native of Connolly in County Clare. Mark also operates Dunphy PR.

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Advertisements

Categories

Archives

clare_company_the_burren_smokehouse_lands_3_great_taste_awardsDoolin-Folk-Festivaladdtext_com_MTU0MzQ2MTAwNTYmURFAarmada-hotel-logo90502.original.pngadd-banner-ad-blogger-trick

Clare Herald on Twitter

Enter your email address to follow The Clare Herald and receive notifications of new stories by email.

Clare Herald Features

Webcam

web statistics
%d bloggers like this: