As the 79th US Masters gets under way in Augusta today, Tourism Ireland is launching a new golf campaign in the United States, with brand new 60-second and 30-second ads – which will air to millions of golf enthusiasts over the coming days on the hugely popular NBC Golf Channel, as well as on Golfchannel.com – promoting golf holidays on the island of Ireland.
The ad features fabulous footage of the Wild Atlantic Way, as well as shots of Lahinch and Doonbeg golf courses.
With so much hype about Rory McIlroy aiming for a career grand slam at this week’s Masters, Tourism Ireland says it is aiming to build on its successful ‘Home of Champions’ campaign, reminding golfers across the US about Ireland’s golf courses where our champions – including Rory McIlroy, Pádraig Harrington, Graeme McDowell and Darren Clarke – honed and perfected their skills.
As well as advertising on the Golf Channel, a digital ad campaign is running on various golf websites, directing people to the golf pages on Ireland.com. Tourism Ireland has invited influential American golf writers to visit the island of Ireland in advance of the Irish Open in May and following The Open at St Andrews in July.
Social media activity is also encouraging American golfers to come and attend the Irish Open and then stay on to play some of our great courses. And Tourism Ireland will have a presence at a number of other high profile golf events this year – including the PGA Crowne Plaza Invitational at Colonial in Texas, in May, and the Deutsche Bank Championship in Norton, Massachusetts, in September.