Mr. Madden, who is General Manager of the Temple Gate Hotel and a founding member of Clare Tourism, assumes the role held by Donnagh Gregson since 2013.
In his opening address to the newly appointed Clare Tourism Steering Group comprising tourism representatives from all over Clare, Mr. Madden said he looked forward to playing a key role in promoting the “quality tourism product on offer to domestic and international visitors to Clare”.
Mr. Madden said County Clare offers “excellent value for money” in terms of accommodation, food and visitor attractions.
“Significant efforts have been made at local level, both through Clare Tourism and individually by operators, to enhance Clare’s competitiveness as a visitor destination. This has been particularly remarked upon by the resurgent North American and the ever growing continental European markets,” he said.
“There has been a notable increase in number of visitors to Clare who are outdoor enthusiasts and have travelled here to take part in mass participation events, go hillwalking and enjoy some of country’s best known surfing locations. Clare Tourism has been targeting this growing section of the tourist market and thankfully this promotional work is paying dividends,” added Mr. Madden.
Mr. Madden said Ennis’ hosting of Fleadh Cheoil na hÉireann in 2016 will act as a “significant showcase event” for the entire county.
“This prestigious event will deliver significant economic benefits to all of Clare while it will also provide a significant platform for the promotion of the overall tourism product on offer here. The continued improvements in connectivity at Shannon Airport and the increasing popularity of the Wild Atlantic Way will encourage people to consider extending their stay in Clare before and after Fleadh Cheoil na hÉireann,” he explained.
Paul Madden is one seven representatives that has been appointed to the new Clare Tourism Forum Group. The other members are Cathal Blunnie of Doonbeg Adventures (West Clare), Maurice Walsh of Durty Nellys (South Clare), Eoin O’ Hagan of Clare Virtually (East Clare), Martin Waldron of the Burren Ecotourism Network (North Clare), Ger Dollard (Clare County Council) and Maureen Cleary (Clare Tourism).
“This Steering Group comprises representatives from each of the five geographical areas of County Clare. They have been selected by their peers and colleagues to represent their interests and respective areas. It is very important that tourism providers in each of those areas engage with their representatives and are encouraged to bring new ideas to the table,” said Mr. Madden.
Visit http://www.clare.ie for more on Clare Tourism and the range of activities and providers throughout County Clare.