As part of its push to grow business tourism from Great Britain and elsewhere around the world, Tourism Ireland – together with six tourism partners, including the Shannon Region Sports and Conference Bureau – attended this year’s International Confex, which took place at Olympia in London.
The two-day event was attended by around 5,500 corporate meeting and event planners, providing the tourism partners from Ireland with an excellent opportunity to do business with the influential decision-makers in attendance, through a series of pre-scheduled appointments and networking opportunities.
David Boyce, Tourism Ireland’s deputy head of Great Britain, said: “International Confex is an important event for corporate meetings and events professionals – providing another valuable platform to showcase and sell the island of Ireland and to build awareness of our world-class business and conference facilities. The superb meetings, incentive and transport infrastructure on offer, coupled with our distinctive cultural experience, means the island of Ireland is a very attractive destination for the business tourism market in Britain. Business tourism is the most lucrative form of tourism, offering significant economic benefits, and Tourism Ireland is rolling out an extensive programme of promotions to highlight the island of Ireland as a premier business tourism destination in 2015 and beyond.”