Two leading Russian travel writers visited Clare this week, as guests of Tourism Ireland.
Representing an inflight magazine and a fashion magazine, with a combined readership of hundreds of thousands of people – or potential holidaymakers for Co Clare – the writers are visiting Ireland this week to experience some of the many things to see and do on a holiday here; and to then write about them when they return home, in turn inspiring their readers to come and experience the destination for themselves.
Their itinerary – designed by Fáilte Ireland – included a guided walk in the Burren National Park, as well as visits to the Aillwee Caves and the Cliffs of Moher. During their time here, the writers stayed at the Old Ground Hotel in Ennis and Dromoland Castle.
Jim Paul, Tourism Ireland’s head of developing markets, said: “Fact-finding visits like this are an important element of our overall annual publicity and PR programme; they are a really effective way for us to get positive exposure for Clare and Ireland through the international media, helping us to showcase the superb tourism experience on offer here to hundreds of thousands of potential holidaymakers.
“Outbound travel from Russia is growing fast, with almost 36 million visits outside of Russia taken each year. The majority of our overseas visitors come from the core tourism markets of Great Britain, North America and Mainland Europe and, while this will continue, it is important that we expand our focus beyond these markets and look to the longer-term opportunities presented by Russia and the other BRIC (Brazil, Russia, India and China) countries.”