Eight decision-makers from some of the top American business tourism companies visited Co Clare over the weekend, as guests of Tourism Ireland and Irish destination management company, Custom Ireland.
Their itinerary included a site inspection and overnight stay at Dromoland Castle, as well as a visit to the Cliffs of Moher.
The group includes senior representatives of companies involved in the MICE (meetings, incentive, conferences and events) industry, who organise international conferences, meetings and large-scale incentive events around the world. They are here to discover more about the meeting facilities and accommodation on offer in Ireland, as well as the great experiences their clients can enjoy here on the sidelines of their conference or meeting.
Alison Metcalfe, Tourism Ireland’s head of North America, said: “We are delighted that these influential business tourism buyers have taken the time to visit Co Clare and Ireland, to experience for themselves some of the world-class meetings and conference facilities on offer here, as well as some of the experiences that make the island of Ireland unique as a business destination. The superb meetings, incentive and transport infrastructure on offer here, coupled with our distinctive cultural experience, means that Ireland is a very attractive destination for the business tourism market in the US.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.